How Compound Films Graduated From Filming Rappers To Producing For Multi-Millionaires.
Compound Films started it’s journey with Mexican-American viral comedian/musician “Chingo Bling”, filming small skits and music videos. At that time, they were exposed to marketing early by learning the science of “going viral”. They would produce loosely scripted sketches and do spanish voice overs to familiar shows/movies like “Toy Story”, “Dragon Ball Z”, and “Maury”.
“You knew you had a hit if people would comment constant “quotables” from the sketch. People would get tagged to the videos, the viewers on their page would also tag people and this continued until 10 million views”
Compound Films expanded into full fledge music videos and professional commercials. No one at the time was adding their own branded intros and outros to content they produced for clients. For 5 years straight, every music video that they produced opened with the Compound Films branded intro. Those artist’s became so familiar with the brand that they included it when they premiered their videos on major blogs like WorldStarHipHop. From 2009 to 2014, the company had amassed over 300+ music videos which was unheard of at that time. As the brand circulated around the world, it led to being booked in diverse countries like Germany, Colombia, Mexico, and Japan.
“The opportunities overflowed in 2015 and ultimately led to us working with Atlantic Records platinum artist “Kevin Gates.”
They felt the world shifting in new directions as Youtube became Television, Soundcloud became radio, and Netflix became the new movie theatre. Later that year, Youtubers were able to chart music singles on Billboard just like signed artists. This means that for approximately every 1000th view they were not only earning an equivalent of a record sell but were charting in the Top 10.
“This showed us that Youtubers and Music Artists had much more in common than we thought. They are both essentially content creators and self promoters. Except, one can be a zero-cost startup and the other comes with lenghty contracts and incompetent staff. “
In Mid 2017,
As things were becoming stagnant in the music industry and competing with “Free”, Compound Films was being introduced to the technology world. They could see that the future of entertainment would consist of multiple mediums in the form of an “experience”. Currently, we consume music through our headphones and stimulate only one of our senses of experience. If we plan to be cutting edge in the future we must consider things like 7D Holographic Technology and Virtual/Augmented Reality. Imagine seeing and interacting with your favorite artist backstage or standing next to them in Virtual Reality. This technology would also mean that you wouldn’t have to leave home to get the ultimate VIP pass experience. For months, they tinkered, experimented, and developed a VR Concert Experience in top secrecy to master the technology.
“During testing, we found out that we could create 7D holograms that act and sound just like anyone on the planet using Quantum Capture Technology for around $100,000.”
Why Compound Films?
Scientists are almost never the greatest storytellers so they require people that can translate complexity into simplicity. The average attention span of persons under 35 is 1.4 seconds in between swipes. People scroll rapidly through social media feeds only stopping for things that absolutely demand attention. This is why your company’s message must be potent, short, and sweet. Compound Films has created colorful, rich, and creative video content for multiple companies in the technology world. They have created animations, explainer videos, promo ads, cartoons, and virtual reality videos for a handful of startups. They now work with blockchain company “Expanse.tech” which earned them their first Bitcoin for video production services. This deal structure is the first of it’s kind and a hybrid for future business models for “forward thinking” companies like Compound Films.
“We learned that these companies are like “rappers” but in the technology world. So this made it easier to adapt to a new industry. Rappers pursue paying customers and so do companies. Most importantly, they both NEED to look GOOD on video in order to gain interest.”